ABB is a technology leader driving the digital transformation of industries. Building on a tradition of over 130 years of innovation, ABB plays a leading role today in digital industries with four customer-focused global businesses: Electrification, Process Automation, Motion, and Robotics. The leading role in the digital field is based on the common digital ABB Ability™ platform.
ABB has operations in more than 100 countries, with approximately 105,000 employees.

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ABB has asked us to produce several videos for the global launch event of the Terra 360: a high-power electric charging station capable of supplying power to four cars simultaneously and achieving short charging times.

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The produced videos were used during the launch event, with the first video serving as a teaser to introduce the product to the audience. The other video has an informative character, with a voice-over highlighting the key features of the Terra 360.

Conveying information through a realistically rendered animationIn addition to the unveiling of the Terra 360, it was essential to communicate the key features of the product.
For this purpose, we produced a 3D animation in a realistic style. With text animations and a voice-over, the viewer is taken through the story, and we succinctly convey the most important information in a brief and impactful manner.