- Form

Form is the new door series from Svedex, characterized by slim models and an elegant appearance. In the lead-up to the launch of this new door series, we produced a behind-the-scenes (BTS) video of the product photography and a teaser. We also created a mini commercial that was released during the launch moment.‍

For the teaser and the mini-commercial, we utilized 2D and 3D techniques, choosing to craft a surreal environment with soft tones in 3D.‍

We follow an organically moving fabric through the landscape, passing by some features of the series. For example, we play with shadows and space. By providing the teaser and the mini-commercial with a completely self-produced audio track, we had more control over the timing and flow of the story in an audio-visual manner. This allowed us to give even more identity to the new door series.

For more information about the new door series: www.svedex.nl/form‍"

‍

Eye for elegance.

To visually convey the slogan "Eye for Elegance," we opted for an organic and almost gracefully moving object that reveals to us the world of Svedex/Form. A world where the slim models of the door series should feel at home. An open space, with soft tones.‍‍

‍

Love for light.

The slim door models of the FORM collection also feature thin glass strips, allowing even more space for glass. Even more light in the living room. The shadows in this part of the animation represent the play of light and, thus, partially determine the atmosphere of the final image.‍

‍

‍