Developing vitamins and vaccines. Enhancing concrete and chemicals. Monitoring soil and water quality. Making chocolate and coffee taste even better. Almost every aspect of our modern world has been developed or improved by understanding its fundamental chemical, physical or structural make-up.

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Malvern Panalytical states that they are here to unleash the power of very small things, to make big things happen. Their technologies enable customers to create a better world. Their instruments combine cutting edge engineering with the latest developments in data analytics and AI – allowing industries and researchers to understand the world with absolute precision, from biomolecular structures to quantum dots.

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At MAD, we've been working with Malvern Panalytical on a wide variety of projects, such as product revealvideo's, teasers, photography and VR-Experiences. But mostly to showcase their high-end, online/inline, x-ray fluorescence (XRF)and x-ray diffraction (XRD)instruments. Ranging from easy-to-use benchtop systems to full-power, comprehensive floorstanding systems.

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We are passionate about exploring the inner workings of these instruments and understanding the motivations of their users. Our comprehension of how these advancements function fuels our creativity in visually bringing their products to life. By digging into the why, how, and what, we produced a series of revealing videos with a bit of storytelling and metaphors. Visualizing these metaphors adds an extra layer of storytelling, enhancing the depth and impact of the story. In the last decade we have also used projection mapping technology and Virtual Reality/Mixed reality to showcase and reveal Malvern Panalytical's instruments.

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