Question 1

What is the difference between a brand movie and a promotional commercial?

Accepted Answer

A brand movie focuses on narrative, core values, and emotional positioning to define your identity. A promotional commercial is targeted at driving action for a specific product launch or campaign. MAD produces both seamlessly.

Question 2

Can MAD help us write the script and develop the creative concept?

Accepted Answer

Yes. We frequently join projects at the napkin-sketch stage. We collaborate closely on creative strategy, scriptwriting, storyboarding, and visual moodboards before production begins.  Check our process.

Question 3

What camera and post-production stack do you work with?

Accepted Answer

We film in cinema-grade 4K/8K formats (RAW/ProRes), render 3D scenes using Cinema 4D & Redshift, and perform all editing, finishing, and color grading inside DaVinci Resolve. Check our process

Question 4

Can MAD integrate live-action video with 3D animation and VFX?

Accepted Answer

Integrating live-action film with 3D elements (CGI overlays, motion tracking, particle effects) is one of our primary specializations, blending real footage seamlessly with digital visual effects. Check out our 3D animation page for the full overview.

Question 5

Does MAD handle technical delivery and broadcast compliance for TV commercials?

Accepted Answer

Yes, MAD handles end-to-end technical mastering and direct delivery for all self-produced TV commercialsand campaign ads. We conform all broadcast assets to strict national and international standards—including EBU R128 (-23 LUFS) audio loudness requirements—delivering validated MXF master files directly to broadcast networks such as STER, Ad Alliance (RTL), and Talpa Media.

Disciplines & Services Supplied