Question 1

What is projection mapping?

Accepted Answer

Projection mapping is a display technology used to project 2D or 3D images onto complex, real-world surfaces—such as buildings, industrial machinery, stages, or internal objects—rather than a flat screen.

Question 2

How does MAD create 3D product visualizations?

Accepted Answer

We translate CAD models or physical prototypes into photorealistic 3D assets. Using Cinema 4D and Redshift rendering, we showcase complex internal engineering, custom materials, and explosive exploded-views.

Question 3

How long does a project usually take?

Accepted Answer

Turnaround time depends on the scope and complexity. A focused motion design or social campaign typically takes 2–4 weeks, while full brand movies or multi-location commercial productions range between 6–10 weeks. Check our process.

Question 4

Can you adapt 3D animation for complex products and technical hardware?

Accepted Answer

Yes. We specialize in high-end technical 3D visualisations—animating internal components, and mechanical assemblies.

Question 5

Do we need to provide finished 3D CAD files for a motion project?

Accepted Answer

Not necessarily. While working from existing CAD files (like STEP or IGES formats) accelerates production, our 3D team can also model assets from scratch using photo references, blueprints and/or spec sheets.

Project Overview

Disciplines & Services Supplied