Question 1

Does MAD handle technical delivery and broadcast compliance for TV commercials?

Accepted Answer

Yes, MAD handles end-to-end technical mastering and direct delivery for all self-produced TV commercialsand campaign ads. We conform all broadcast assets to strict national and international standards—including EBU R128 (-23 LUFS) audio loudness requirements—delivering validated MXF master files directly to broadcast networks such as STER, Ad Alliance (RTL), and Talpa Media.

Question 2

What is the difference between a brand movie and a promotional commercial?

Accepted Answer

A brand movie focuses on narrative, core values, and emotional positioning to define your identity. A promotional commercial is targeted at driving action for a specific product launch or campaign. MAD produces both seamlessly.

Question 3

Can MAD help us write the script and develop the creative concept?

Accepted Answer

Yes. We frequently join projects at the napkin-sketch stage. We collaborate closely on creative strategy, scriptwriting, storyboarding, and visual moodboards before production begins.  Check our process.

Question 4

What camera and post-production stack do you work with?

Accepted Answer

We film in cinema-grade 4K/8K formats (RAW/ProRes), render 3D scenes using Cinema 4D & Redshift, and perform all editing, finishing, and color grading inside DaVinci Resolve.

Question 5

Can MAD integrate live-action video with 3D animation and VFX?

Accepted Answer

Integrating live-action film with 3D elements (CGI overlays, motion tracking, particle effects) is one of our primary specializations, blending real footage seamlessly with digital visual effects.

Project Overview

Disciplines & Services Supplied