NexR® works from "what is" towards the highest achievable, which they call "the optimum." To either stay in or reach the optimum, NexR® focuses on four organizational elements and their interconnection: Structure, Strategy, People & Leadership, and Purpose.

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For each of the four organizational elements, we produced a tantalizing animation. Considering that NexR® is building connections within organizations and the idea that progress is never linear, we thought it would be exciting to work with a marble run. The 3D-visualized wooden marble run symbolizes an ongoing and adaptive process – just like a functional marble run is created by making appropriate connections, among other things.

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We created approximately 50+ blocks, and for each animation, a large marble run consisting of 200+ elements. By incorporating sound effects, we accentuated all the movements of the marbles on screen. It was crucial that the speed and materials of the marbles and track matched in both visuals and sound. The addition of these sound effects, also known as foley, allowed us to perfect every detail in this case.