HONORING
CRAFT &
CHARACTER
Grolsch is known for its 400 years of Craftsmanship and Mastery, brewing beer with the finest ingredients. With dedication, according to its own convictions, and with character. This means daring to make choices and doing what feels right, even if it doesn't align directly with the norm. For instance, Grolsch was the first brand in the Netherlands to introduce beer in a green returnable bottle, alongside its iconic swing-top bottle. Daring to stand out and choosing quality over convention is at the heart of everything they do.
MAD | Grolsch Brand Commercials & Visuals Specifications
- Client & Agency Partner
- Royal Grolsch (Asahi Group) & Artica
- Brand Values
- 400+ Years Craftsmanship, Independent Character & Innovation
- Video Deliverables
- Launch Videos, Corporate Films & Employer Branding Videos
MAD partners with Grolsch—often in close collaboration with agency Artica—to translate this rich heritage and independent character into visual motion. From high-impact brand movies and corporate films to authentic employer branding videos that attract top talent to the brewery in Enschede. Combining cinematic live-action footage, high-speed liquid cinematography, and dynamic motion design, we craft visual stories that capture the true spirit of Grolsch.
FREQUENTLY ASKED QUESTIONS
A brand movie focuses on narrative, core values, and emotional positioning to define your identity. A promotional commercial is targeted at driving action for a specific product launch or campaign. MAD produces both seamlessly.
Yes. We frequently join projects at the napkin-sketch stage. We collaborate closely on creative strategy, scriptwriting, storyboarding, and visual moodboards before production begins. Check our process.
Yes, the studio can be booked. Learn more about our studio.
Turnaround time depends on the scope and complexity. A focused motion design or social campaign typically takes 2–4 weeks, while full brand movies or multi-location commercial productions range between 6–10 weeks. Check our process.
Yes, we collaborate with global brands and agency partners worldwide, running remote workflows or shooting on-location across Europe and beyond.
FILM
BRANDMOVIE
UNIVERSAL
UNIVERSAL
UNIVERSAL
