Grolsch is known for its 400 years of Craftsmanship and Mastery, brewing beer with the finest ingredients. With dedication, according to its own convictions, and with character. This means daring to make choices and doing what feels right, even if it doesn't align directly with the norm. For instance, Grolsch was the first brand in the Netherlands to introduce beer in a green returnable bottle, alongside its iconic swing-top bottle. Daring to stand out and choosing quality over convention is at the heart of everything they do.

MAD partners with Grolsch—often in close collaboration with agency Artica—to translate this rich heritage and independent character into visual motion. From high-impact brand movies and corporate films to authentic employer branding videos that attract top talent to the brewery in Enschede. Combining cinematic live-action footage, high-speed liquid cinematography, and dynamic motion design, we craft visual stories that capture the true spirit of Grolsch.