METHOD
BEHIND
THE MADNESS
Great motion work isn't created by accident. At MAD, we combine raw creative impulse with a structured, transparent production pipeline. We guide every project through four clear phases: Pre-Production (concept, script & storyboarding), Production (on-location shooting), Post-Production (editing, Cinema 4D/Redshift pipeline, color grading & spatial audio), and Delivery (broadcast mastering & multi-format export).
Whether co-creating commercial campaigns with advertising agencies or handling full end-to-end 3D product reveals for global industrial tech brands, our process ensures creative freedom backed by technical discipline. Clear timelines, direct communication, and no hidden surprises. Ready to start your next production? Drop us a line.
MAD | How We Work & Production Process Specifications
- Phase 1: Pre-Production
- Creative Concepting, Scriptwriting, Storyboarding, CAD Ingestion & Shot Lists
- Phase 2: Production
- High-End On-Location Filming
- Phase 3: Post-Production
- DaVinci Edit/Grading, Cinema 4D / Redshift 3D & Audio
- Phase 4: Delivery
- Online media, Broadcast Masters, Social Cuts & Web Assets
FREQUENTLY ASKED QUESTIONS
Turnaround time depends on the scope and complexity. A focused motion design or social campaign typically takes 2–4 weeks, while full brand movies or multi-location commercial productions range between 6–10 weeks. Check our process.
Yes. We often join projects at the napkin-sketch stage. We collaborate closely on concept strategy, creative direction, scripting, and visual storyboarding before moving into production. Check our process.
Yes. We frequently join projects at the napkin-sketch stage. We collaborate closely on creative strategy, scriptwriting, storyboarding, and visual moodboards before production begins. Check our process.
UNIVERSAL
CONCEPT
BRANDMOVIE
