MAD | Malvern Panalytical Visual Cases

UNRAVELING
PRECISION
INSTRUMENTS

Malvern Panalytical designs state-of-the-art analytical instrumentation used to measure particle size, material structure, and elemental composition. MAD acts as a specialized visual partner, converting complex laser diffraction and X-ray diffraction hardware into ultra-clean, photorealistic 3D animations and product reveal campaigns.

MAD | Malvern Panalytical Visual Cases Specifications

Partner
Malvern Panalytical
Deliverables
3D Product Reveals, Web Assets, Catalog Stills
Pipeline
CAD to C4D, Photorealistic Lighting, Spatial Audio Design
By importing native CAD geometry, our pipeline cleans, materials, and lights complex scientific equipment to demonstrate inner physical processes that are invisible to the naked eye. Explore the collection of product launches, technical visualisations, and motion graphics produced for Malvern Panalytical.
MAD | Malvern Panalytical Visual Cases Showcase Poster

INNER WORKINGS

EXPLORE INTERNAL WORKINGS

REVONTIUM™ is a benchtop XRF system from Malvern Panalytical. Ever wondered whats inside?
INNER WORKINGS
INNER WORKINGS X-Ray
MALVERN PANALYTICAL - RENDERS

HIGH-RES 3D STILLS

BTS Media 1
BTS Media 2

3D Renders of the XAS instrument.

BEHIND THE MADNESS

BEHIND THE MADNESS

BREAKDOWN OF 3D SHOTS - AERIS / REVONTIUM / MASTERSIZER3000

GET IN TOUCH

FREQUENTLY ASKED QUESTIONS

We translate CAD models or physical prototypes into photorealistic 3D assets. Using Cinema 4D and Redshift rendering, we showcase complex internal engineering, custom materials, and explosive exploded-views. Check out our 3D animation page for the full overview.
Turnaround time depends on the scope and complexity. A focused motion design or social campaign typically takes 2–4 weeks, while full brand movies or multi-location commercial productions range between 6–10 weeks. Check our process.
Yes. We specialize in high-end technical 3D visualisations—animating internal components, and mechanical assemblies. Check out our 3D animation page for the full overview.
Not necessarily. While working from existing CAD files (like STEP or IGES formats) accelerates production, our 3D team can also model assets from scratch using photo references, blueprints and/or spec sheets. Check out our 3D animation page for the full overview.
We film in cinema-grade 4K/8K formats (RAW/ProRes), render 3D scenes using Cinema 4D & Redshift, and perform all editing, finishing, and color grading inside DaVinci Resolve. Check our process
How does MAD create 3D product visualizations?
ANIMATION
How long does a project usually take?
UNIVERSAL
Can you adapt 3D animation for complex products and technical hardware?
ANIMATION
Do we need to provide finished 3D CAD files for a motion project?
ANIMATION
What camera and post-production stack do you work with?
FILM