EXPLORING
DIGITAL
REALITIES
MAD is a specialized 3D motion design studio in Almelo (Twente). Our typical 3D production process begins by ingesting client CAD files—cleaning up technical geometry, applying custom-built materials, or recreating photorealistic texture properties directly from physical models and reference photography. Once the 3D model is prepped, we design cinematic lighting setups. Much like live-action film, we create dark environments using backlights, rim lights, and fill setups to reveal product designs with photorealistic precision.
From photorealistic 3D stills used in brochures and online presentations to full launch and reveal videos, we extract dynamic standalone video assets engineered for maximum visual impact. We love unraveling how complex machinery works, capturing not just what a product does, but deeply understanding the audience who uses it. Combined with spatial audio design, we build photorealistic visual experiences—from industrial hardware to abstract design—for global innovators like ABB E-Mobility, Malvern Panalytical, Svedex, and Thales.
MAD | 3D Motion Design Twente/Almelo Specifications
- Core Deliverables
- Photorealistic 3D Product Reveals, CAD Visualisations, VFX & Social Loops
- Post-Production
- 3D Compositing, Photorealistic Lighting & Textures, Color Tuning & Spatial Audio
- Software
- Maxon Cinema 4D, Redshift, DaVinci Resolve
FREQUENTLY ASKED QUESTIONS
We translate CAD models or physical prototypes into photorealistic 3D assets. Using Cinema 4D and Redshift rendering, we showcase complex internal engineering, custom materials, and explosive exploded-views.
Turnaround time depends on the scope and complexity. A focused motion design or social campaign typically takes 2–4 weeks, while full brand movies or multi-location commercial productions range between 6–10 weeks. Check our process.
Yes. We specialize in high-end technical 3D visualisations—animating internal components, and mechanical assemblies.
ANIMATION
UNIVERSAL
ANIMATION
